An-yal: Pioneering Brand Engagement on TikTok

An-yal’s branded augmented reality filters have made it into the top 5% of all filters used on TikTok throughout the world for the second time this year, yielding huge results for our clients. 

When users interact with augmented reality filters and other interactive content, they are, in essence, taking part in the narrative of a brand. This not only helps people remember the brand, but it also motivates them to talk about their experiences with others. Increasing the visibility of a brand through user-generated content (UGC) can be a very effective strategy. 

They can also serve a strategic purpose. For example, a fashion brand can use AR filters to allow users to virtually try on their products. Similarly, interactive quizzes and polls can help gather valuable user data and preferences, which can inform future marketing strategies. 

Recognizing the enormous potential of interactive content, our creative team set out to create branded AR experiences that both engage users and align with our clients' brand objectives.

"What's your summer style?" Filter Campaign

Working with a global men's k-beauty brand, we developed a summer styling filter that allows users to try on various summer fashion accessories, along with beard and mustache styles, against a vibrant beach backdrop. 

Collaborating with creators and influencers who encouraged users to share their altered appearances, the filter was among the top 5 effects on TikTok this summer, has been used over 45,000 times, and boosted brand engagement by 35%. 

"Green Demon" FILTER

Released just in time for Halloween, this scary Japanese goblin mask magically turns the user's eyes to a haunting green and explodes into flames. The filter has quickly gained popularity worldwide and is currently among TikTok's top 5 effects. 

Transform users' appearances and surroundings in real-time and create a captivating experience that encourages people to spend more time with your brand. Contact An-yal to find out more.