Younger Japanese are rapidly abandoning traditional media. We examine the complex interaction between viewers, their TV habits, and changing media consumption.

TikTok introduces a futuristic solution that broadcasts TikTok videos on various platforms, including billboards, movie theaters, bars and restaurants.

Son's rallying cry urges Japan to wake up to the transformative power of AI.

Discover how An-yal's augmented reality filters are achieving worldwide success for lifestyle brands

Explore the surge of Japanese cosmetics companies venturing into the men's beauty market, challenging the dominance of South Korean brands

Will Nissin's new caffeinated cup noodles revolutionize the late-night gaming experience in Japan?

Despite widespread support from workers, Japanese companies have recently changed their stance on telework.

Twitter's greatest rival, Threads, faces challenges and waning popularity in Japan due to limited features, cultural differences, and brand reluctance.

Studio Ghibli's mysterious and innovative marketing strategy for the upcoming film "How Do You Live?". Their decision to forgo traditional promotional methods to build audience anticipation and intrigue

An influencer's controversial TikTok ad for skincare brand Bioré demonstrates the exploitation of serious topics for promotional purposes, brand irresponsibility, and profiting from mental health while facing backlash.

At Marketing Live, Google's latest generative AI ad tools showed enhanced ad creation options, customized Search ads, and simplified product feeds, helping businesses improve their advertising and reach their target audiences.

This long-awaited feature has been in development since 2021

An-yal ranked among the world's top 20 digital marketing agencies in February by Designrush!

Since the beginning of 2023, TikTok creators have started a new trend tagged as “de-influencing”, which has already gathered more than 100 million views

What distinguishes social media from entertainment, and where do the most popular platforms stand in this debate?

Alcohol and communication, a salaryman’s explanation of the most rampant drinking season in Japan